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Working effectively in a sales environment demands a broad range of skills: self-motivation and determination, productive teamwork, and authentic relationship development.  Interra’s intensive Sales Coaching Program delivers clear processes and strategies to create winning scenarios for the individual, their team, and their client.

A variety of pre-structured training programs are available, each designed for various skill levels and areas of the sales process. Elements can also be customize to meet your organizational needs and corporate goals.

Fundamentals of Successful Selling
Interra’s Fundamentals of Selling program was developed for new sales organizations or teams committed to mastering the basics of sales, selling and client relationships. Participants will leave with a clear understanding of how to move through the sales process to successfully close the sale.

Program elements cover:

  • Prospecting, Cold Calling & New Business Development
  • Dealing with the Gatekeeper and Reaching the Decision Maker
  • Getting the Appointment
  • Asking the Right Questions to Establish Your Added Value Proposition
  • Writing Proposals & Letters
  • Improving Presentation Skills
  • Improving Your Listening Habits
  • Developing Negotiation Skills
  • Managing Your Time Effectively
  • Creating Win-Win Propositions and Closing the Sale

Advanced Sales Techniques
Interra’s Advanced Sales Techniques is designed for senior sales teams and managers who are interested in strengthening their existing skill sets, implementing best practices behaviours, and building highly effective strategies to identify, secure and retain loyal and profitable accounts.

This participative, hands-on program delves into the key areas of high-level sales:

  • The Effects of Social Media on Relationship Building
  • Determining the Decision Making Process
  • Managing Territory Accounts
  • Becoming an Effective and Persuasive Communicator
  • Understanding How People Process Information Differently
  • Recognizing and Understanding Non-Verbal Communication
  • Exceeding Sales Goals and Targets
  • Researching and Qualifying Profitable Opportunities
  • Creating a Solution-Driven Offering
  • Creating Win-Win Propositions and Closing the Sale
  • Establishing and Maintaining Authentic Long Term Client Relationships

After Sales Support
Interra’s After Sales Support program explores the essential practices necessary to create a positive client care experience to ensure long term loyalty and transform a client into a goodwill ambassador for your product, service and/or organization. This program is designed for sales, service or account managers who are responsible for developing and maintaining the relationship once the client is on board.

Program elements include:

  • Creating the Wow Factor in Client Care
  • Managing Territory Accounts
  • Becoming an Effective and Persuasive Communicator
  • Improving your Listening Habits
  • Recognizing and Understanding Communication Signals and Cues
  • Asking the Right Questions and Creating Solution-Driven Offerings
  • Nurturing and Maintaining Authentic Long Term Client Relationships

Know Your Competitive Position to Build Your Competitive Advantage
Sales professionals and teams who understand their company’s competitive position in the marketplace are better able to create a clear competitive advantage in the mind of their client.

This strategic program will show participants how to perform a SWOT analysis (Strengths Weaknesses Opportunities Threats) of their primary competitors, and how to use that knowledge to their advantage in prospecting, proposal writing, closing the sale, managing accounts, and addressing clients’ cost, service, or quality concerns.


For more information on any of these programs, please email Mitch or call (416) 566-8511.


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